English | August 20, 2007 | ASIN: B000WGUIOK, ISBN: 1415942218 | kbps | 9 hrs 10 mins | 252 MB Narrator: Marc Cashman
When Warren Buffett was asked why the Gillette board of directors chose Jim Kilts to be CEO, he said, Ī²6;Jim made as much sense in terms of talking about business as anybody IĪ²ve ever talked to. If you listen to Jim analyze a business situation you get absolutely no baloney. And, frankly, finding someone like that is a rarity.Ī²7;
There is only one CEO in recent times who has facedĪ²āand succeeded atĪ²āthe extraordinary challenges of leading three major companiesĪ²āGillette, Nabisco, and KraftĪ²āinto prosperous futures by doing what matters on the fundamentals.
That CEO is Jim Kilts. In this vivid first-person account he reveals his system for success that is both cutting-edge and back-to-basics. Doing What MattersĪ²āthe action plan for identifying and tackling whatĪ²s important and ignoring the restĪ²āis the key to winning in a warp-speed world where the need for revolutionary speed and decisiveness increases by the day.
Kilts illustrates his ideas with colorful stories, such as Ī²6;that little red razor.Ī²7; A new product idea he proposed early on at Gillette, it was initially shelved because Ī²6;everyone knew you couldnĪ²t sell a red razor,Ī²7; but went on to become one of GilletteĪ²s biggest marketing successes ever.
Jim KiltsĪ²s focus on both business fundamentals and personal attributes provides the Ī²6;complete package,Ī²7; showing how to get results that make a difference through:
Ī²Z2; Intellectual integrity: The ability to face the unvarnished truth about yourself and your business and using what you see as the basis for action.
Ī²Z2; Generating emotional engagement and enthusiasm: Using the force of your personality and ideas to infuse people and an entire organization with a sense of purpose and mission.
Ī²Z2; Action: Gillette, with just five product lines, had over 20,000 SKUs. After studying the issue for over two years, there were still 20,000. How Kilts got Gillette off the dime to pare down the number to 7,000 almost overnight is an astonishing example of getting the rubber to meet the roadĪ²āwith enormous benefits to the business.
Ī²Z2; Understanding the right things through an overarching concept to frame and filter issues: For Jim Kilts it was Total Brand Value, the framework he used in the consumer products industry for achieving better, faster, and more complete results than the competition.
Whether youĪ²re CEO of a multibillion-dollar global company, the brand manager for a product, an entrepreneur starting a small business, or just beginning a career, Doing What Matters provides the practical ideas that get resultsĪ²āranging from a day one action plan for starting a new job to a chorus of cheers and support to a program of total innovation that involves everyone in changes from small to Ī²6;big bang.Ī²7;